With 11,000 interviews in 25 countries – 8,000 parents and 3,000 children aged 7-12 Playreport is the largest research project on play ever made. Looking forward to diving into the findings…
I go crazy, in a structured way
Combining the open and optimistic mindset of a kid with a structured process is for me the formula for approaching any design challenge.
I tell stories
As eye-opening as statistics on consumer behaviors can be, the true inspiration comes when they are tied into an emotionally appealing story.
I communicate visually
Flow charts, mood boards, use scenarios, storyboards… I love translating research findings into inspiring visuals.
