I go crazy, in a structured way
Combining the open and optimistic mindset of a kid with a structured process is for me the formula for approaching any design challenge.
I tell stories
As eye-opening as statistics on consumer behaviors can be, the true inspiration comes when they are tied into an emotionally appealing story.
I communicate visually
Flow charts, mood boards, use scenarios, storyboards… I love translating research findings into inspiring visuals.
